Globalization, digitization and automation have fundamentally changed our working world. Companies are competing internationally for orders and skilled workers. They work across locations in ever more rapid, agile iterations. Humans and machines work hand-in-hand in automated processes, sometimes even becoming redundant. Knowledge is becoming increasingly important. The industrial society is giving way to the knowledge society.

The "old economy's" answers to how, where and when work should be done reached their limits long ago as a result of these changes. And so, not only have the requirements and needs of working people changed, but so has the way work is designed in the companies themselves.

The New Work idea is based on these observations; it is about finding new answers to old questions and, in doing so, meeting the transformation into our knowledge and information society in all areas of our lives.

The central values of New Work are freedom, independence and participation in the community. It is about putting people first.