Work Groups
Communications
With the foundation of the working group “Communications” Silicon Saxony e.V. provides a new information platform especially addressing marketing and communications professionals in its member companies. The working group’s focus will be on trends and instruments in B2B marketing, preparing relevant aspects for all participants. In addition to expert information the working group will support and strive for an active exchange of experiences and a dialogue between marketing executives.
Target Group
- Marketing and Communications Professionals
- CEOs
- Sales Manager
Our Goals
The working group aims at supporting Silicon Saxony members with Best Practices and hands-on recommendations in all aspects of corporate communications.
Work group leader
Robert Weichert
WeichertMehner GmbH & Co. KG
+49 351 50 14 02 04
robert.weichert@weichertmehner.com
Key Topics
- Communications as management issue
- Establishing structures and processes for communications in organisations
- Communication Management of Change Processes
- Innovation Communications (Technology Communications)
- Public Relations
- International Communications
- Marketing and Marketing Communications
- Social Media & Online Communications